Ghana's Agricultural Marketplace and Intelligence Platform
DataHaul is a multi-channel agricultural ecosystem built for Ghana's farming value chain. We serve farmers, input suppliers, and produce buyers through a single platform that bridges the gap between smallholder agriculture and global markets. Through AI-powered intelligence, verified commerce, and full supply chain traceability, we enable smarter buying, wider selling, and confident trading.
Verified Marketplace
Seeds, fertilizers, and equipment from trusted vendors with secure mobile money and card payments.
Multi-Channel Access
Web, mobile app, WhatsApp, USSD, and SMS access for farmers on any device, with or without internet.
Export with Escrow
International buyers source verified produce with full traceability and escrow-protected payments.
WhatsApp / SMS
+233 241 139 402
Our Vision
To create a future where every farmer in Ghana has access to verified markets, transparent pricing, and the tools to compete globally, transforming smallholder agriculture into a resilient engine for food security, economic growth, and shared prosperity.
Setting the standard for agricultural commerce and traceability in Ghana.
Connecting smallholder farmers to global markets through verified supply chains.
Building multi-channel access so no farmer is left behind.
Our Mission
We empower farmers, suppliers, and buyers across Ghana with AI-driven intelligence, a verified marketplace, and full produce traceability, enabling confident trade from farm to global market. Accessible via web, mobile app, WhatsApp, USSD, and SMS, we meet every user where they are.
Delivering AI-powered crop and market intelligence for every region.
Providing secure, escrow-backed commerce for local and international trade.
Ensuring full produce traceability from harvest to export.
Enabling multi-channel access via web, mobile app, WhatsApp, USSD, and SMS.
Our Journey
Problem Identified
Fragmented markets, opaque pricing, and no traceability for Ghana's smallholder farmers
Platform Built
Marketplace, AI intelligence, and multi-channel access developed and tested
Live Launch
Dashboard, vendor portal, and mobile app deployed across web, USSD, WhatsApp, and SMS
Value Chain Connected
Farmers, suppliers, and buyers transacting on a single verified platform
Global Market Access
Export marketplace with escrow payments connecting Ghana's produce to international buyers
The Principles That Guide Us
Trust and Verification
Every vendor, product, and produce batch is verified. Escrow payments protect every transaction.
Traceability
QR codes, sustainability scores, and full chain of custody from farm to global market.
Inclusive Access
Web, mobile app, WhatsApp, USSD, and SMS channels ensure every farmer participates regardless of device or connectivity.
AI-First Intelligence
Amazon Bedrock powers personalised recommendations, market analysis, and daily briefings for every user.
Meet Our Team
The passionate people bringing this vision to life
Reuben Idan
Co-founder/Chief Executive Officer
Software engineer and agritech entrepreneur empowering West African farmers through accessible digital innovation.
Christopher Wiafe Debrah
Co-founder/Chief Technology Officer
Expert in building scalable agricultural technology platforms for emerging markets.
Ready to Join Ghana's Agricultural Marketplace?
Whether you're a farmer, supplier, or buyer, DataHaul connects you to verified commerce, AI intelligence, and global market access.
Get in Touch